Previous |  Contents | Next Download the eBook GOOD is what gets people in the door, like a newspaper headline or a “special” at the supermarket. Good is what makes you competitive. Don’t offer just one service, offer choices. Don’t assume the deal that encourages people to get in touch with you is the one they’ll commit to later (once you’ve open their eyes to how good you are, and what you can do for them). And don’t assume that they won’t go even further once they’ve fallen in love with their own photographs. That’s To View More >>

If the last couple of years have taught us anything it's to be prepared – so we’re sending our holiday guidelines early so you have you plenty of time to plan for the busy season. We always stress that these are guidelines, not deadlines, but we do encourage you to get your orders in by the following dates, to ensure we can deliver them before the holidays. Things are more normal now than last year — no more lock downs, we hope! But supply challenges and/or courier delays are still quite likely, so please don't wait until the last minute. Start your holiday promotions early and To View More >>

What is "aspect ratio", and why can it be a problem? The aspect ratio of an image is the ratio of its width to its height. Unless the aspect ratio of a print or frame matches that of the camera image from which it is made, the original image will need to be cropped. What to do When shooting, bear in mind the finished print that you want to sell. If you frame the subject tightly (with important content out to the edges of the image) you won't be able to crop — you'll need to order prints with the same aspect ratio as the camera. Since most digital camerals have an To View More >>

The lead up to the holidays can be a very lucrative time for photographers, but it can also put pressure on getting product orders in on time, so your clients can have them for the holidays. One way to be very prepared is to bulk order Slip-in Mats and Studio Boxes. In Pearl or Carbon Buckram, these Boxes sell themselves. You can personalise them with your own logo on the lid. Branding products like this turns them into your silent salesmen when your clients take them home. Any unsold boxes or mats can carefully be tucked away for your next print reveal. If you’re printing To View More >>

At-home portrait shoots are an ever-growing trend, and we're completely on board with that. Catherine Cattanach was asked by Gale and her partner Aurelian  to photograph their family as they welcomed little Gala into their lives. Catherine photographed Gala's older sister Aurelia as a newborn, so she was thrilled when Gale and Aurelian asked her back. She spent the morning at their home in Paekakariki, documenting some quality time together. Gala is such a chilled-out little soul, says Catherine, while wee Aurelia was full of beans.  To View More >>